Marketing and Audience Engagement
It is critical that the publications maintain a tight relationship with the student body so that there is a foundation of trust. If the student body is not informed about our mission and about the work we are producing, the stories we tell will not be able to play out in full effectiveness. In order to connect with the campus community, both The Muse and Marquee resource social media, specifically Instagram, to advertise and promote content.
Social Media
On The Muse we have prioritized the rebranding of our Instagram to include a balance of promotional posts for content, spotlights, and breaking news. Our Instagram has the greatest reach to our student body, so it is the platform we prioritize branding on. The posts that tend to perform the best are ones that involve students and faculty members around campus. We are adapted to that and included more spotlights of student and faculty achievements, fashion, hobbies, and more.
New Member Recruitment
In order to gauge interest and recruit members to join The Muse staff next year, my Co-EIC and I created a recruitment presentation that introduces students to the publication. We presented this slideshow in freshmen communications classes and answered any questions they had. To allow students to further familiarize themselves with The Muse and see if they would be a good fit, we organized an interest lunch meeting where anyone who is interested in joining the staff can attend to talk with editors about sections of interest and ask general questions.
Issue Distributions
On The Muse, we distribute copies of our print issues to the student body on our organized distribution day. This takes place during lunch, and staff members walk around campus handing out copies of The Muse and flyers that contain a QR code for students to read it virtually.
